This week at a glance
LAST UPDATED — (after onboarding)Executive Summary · Week of —
A short plain-English recap lives here every week: what moved, what we shipped, and what's next. Written fresh each update, readable in 30 seconds. It starts the week your accounts are connected.
Snapshot
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Visits This Week
From site analytics
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Orders
From your Dutchie store
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Conversion Rate
Orders ÷ visits
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Revenue
Store sales tracked
4.9 ★
Rating · 355 Reviews
Live count after connect
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Map Position
Core search, updated biweekly
7
Pages in Google
Watch this number climb
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AI Citations
Times AI quotes you
What connects after the kickoff
Nothing here is live yet. After the onboarding meeting we connect your analytics, Search Console, store tracking, and Business Profile. Every tile above fills in, and the left tabs go from placeholders to full breakdowns. You never log into anything, this page just stays current.
Traffic & conversions
UPDATED WEEKLY
Last 7 days
Last 14 days
Last 30 days
The numbers that matter
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Visitors
Site analytics
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Online Orders
From Google Analytics
— %
Conversion Rate
Orders ÷ visitors
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Avg Order Value
Revenue total shown here too
Where visitors come from
| Source | This Period | Prev. Period | Change |
|---|---|---|---|
| Google organic | — | — | — |
| Google Business Profile | — | — | — |
| AI (ChatGPT, Perplexity, Gemini, Copilot) | — | — | — |
| Direct | — | — | — |
| Referral / social / other | — | — | — |
| All sessions | — | — | — |
Your Business Profile link gets tagged on day one, so profile clicks and plain Google search are never mixed together. AI visitors get their own row. Every visit counts once, so the rows add up to the total.
Day by day · conversion monitor · last 7 days
| Day | Visitors | Orders | Conv. Rate | Revenue | Avg Order |
|---|
Traffic trend line across the selected range
Google Search Console
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Clicks
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Impressions
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Avg. CTR
Top search queries table
AI Overview impressions from Google
(Google reports how often you appear, not clicks)
(Google reports how often you appear, not clicks)
Rankings & map
UPDATED EVERY 2 WEEKSWhy we track organic rankings. Straight talk: classic organic rankings are fading in importance, and this section will eventually be retired. We track them because they're the clearest signal of how Google reads your site, and that signal steers what we build for the AI results and the map, which is where search is going.
Organic keywords
| Search | Position | Change | Ranking Page |
|---|---|---|---|
| niagara falls dispensary | #1 | — | Homepage |
| weed delivery niagara falls | #5 | — | Delivery hub (coming) |
| weed deals niagara falls | #4 | — | Deals page (coming) |
| dispensaries in niagara falls canada | #7 | — | Learn (coming) |
| + ~25 more tracked after launch | — | — | — |
Map heatmap
Latest map scan · your rank at every point around the store
Previous scan · side by side so movement is obvious
Scans run every 1–2 weeks. This is view-only, we run the scans and post them here.
AI visibility
UPDATED EVERY 2 WEEKSThis is where search is going. AI answers are becoming the default. This tab tracks whether the AI mentions and cites Upstate Exotics when people ask where to buy, and it grows in importance every month this plan runs.
Snapshot
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Searches With AI Answers
Of your tracked searches
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You're Cited In
AI answers naming you
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AI Visitors
Clicks from ChatGPT, Perplexity & co.
Per-search breakdown
| Search | AI Answer Shown? | You Cited? |
|---|---|---|
| niagara falls dispensary | — | — |
| weed delivery niagara falls | — | — |
| best dispensary near niagara falls | — | — |
| + full tracked list after launch | — | — |
AI Overview impressions trend from Google Search Console
Profile & reviews
UPDATED MONTHLYGoogle Business Profile
4.9 ★
Rating
355
Reviews · 336 five-star
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New Reviews / Month
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Photos & Videos
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Calls From Profile
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Direction Requests
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Profile Clicks To Site
Review growth trend · you vs both competitors
Latest reviews · last 30 days
★★★★★— date —
Your newest reviews pull in here automatically, name, stars, and what they said, with our reply underneath once it's posted.
★★★★★— date —
Newest first, the last 30 days of reviews stacked down this page.
★★★★☆— date —
Anything under five stars gets flagged to us the day it lands, replied to fast.
Updates & deliverables
EVERYTHING WE SHIP, IN ONE PLACEYour 90-Day Plan
The full presentation: where you stand today, the plan by phase, and the day-90 targets. Click to open.
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Every future report lands here
Heatmap drops, monthly recaps, launch announcements, everything. Newest on top, nothing ever disappears.